How do I choose a sustainable brand? A guide to start your eco-journey!

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Transitioning to a more eco-lifestyle might take some time. Sometimes we don’t know where to start and what brands to choose. How do I go from all-plastic to a plastic-free household? What brands are actually sustainable? We got you covered! We might not be able to change the choices we made before, but we can change the purchases we make in the future. With these two basic points, you’ll be able to start your eco-journey and choose a more sustainable brand. 

1. How does it impact the environment?

Before buying anything, look up the materials. Note these raw materials. Are these made with sustainable fibers? You can also see if the brand uses organic materials, or made with renewable resources. You can always see the certifications the brand has. These certifications will show if the company is really using eco-friendly materials, and if it is actually taking the environment into consideration. You should also think about the whole design when buying something. The whole design in terms of packaging, re-usability, and durability. Is the packaging also good for the environment? If it’s a compostable packaging, or zero waste. You can also reuse the packaging. This also adds value to the purchase. When it comes to logistics, check how your product is delivered. If it comes from another country, check if it comes by train, plane, or ship.

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2. What about social commitment?

It is not just about the materials they use, but how the company cares about society. Here you can also check if the company has certain certifications. See if the company is fair-trade. It is important to know that everybody involved in every step of the supply chain is getting paid what they deserve. Moreover, see if the working conditions are acceptable. A brand should also carry out practices for the integration of disadvantaged groups and that promote gender equality. See what they are doing to accomplish this, and how.

Take into consideration the place of production, if it’s local or not. If it’s not, see if the company has respect for textile traditions and enhancement of them (embroidery, traditional printing techniques). Another way of knowing if a brand is socially committed is to see if, and what are the initiatives the brand supports. A brand should have all this information available for you to read. If not, how transparent are they really?

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So, when it comes to choosing a sustainable brand, what do you think it’s important to note? Let us know in the comments below!

Curious how to travel in a more sustainable way? Have a look at this blog with our 10 easy steps. 

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